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Situation & Challenge
While everyone has dreamed of space, no one has dreamed of Nestle yet.
In a tense context where access to space is being privatized, the group is struggling to emerge in the face of competition that is breaking the codes of the sector.[/vc_column_text][vc_column_text]
Strategy
Fascinating with wonder
Evolve the brand from a shadow expert position known only to industry, to a symbol of culture and entertainment aimed at the general public.
Objective: to move from a difficult to understand business promise to a service promise that is as readable as it is captivating, access to space.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/6″][/vc_column_inner][/vc_row_inner][vc_empty_space][/vc_column][/vc_row][vc_row css=”.vc_custom_1629210150385{padding-right: 70px !important;padding-left: 70px !important;}”][vc_column][vc_separator color=”black” css=”.vc_custom_1629185369018{margin-top: 50px !important;margin-bottom: 100px !important;}”][/vc_column][/vc_row][vc_row css=”.vc_custom_1629210157536{padding-right: 70px !important;padding-left: 70px !important;}”][vc_column width=”1/4″][vc_column_text]
Identity
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An immersion in the group.
The Ariane Group effect begins with the appearance of its logo. We extend this universe into a visual experience as realistic as it is emotional. Based on a deep black, technical visuals and typographies combine in assertive elegance.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://www.youtube.com/watch?v=sDoFp1vi4nY&ab_channel=edureka%21″ align=”center” css=”.vc_custom_1629210237232{margin-top: 100px !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_row_inner][vc_column_inner width=”1/4″][vc_column_text]
Mobile App
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A site thought of as a journey
Convince industrialists, fascinate future engineers and captivate the general public. The new Ariane Group digital showcase was designed as the first experiential BtoB site in which navigation is inspired by a space takeoff.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_section full_width=”stretch_row” css=”.vc_custom_1629189814826{margin-top: 70px !important;margin-bottom: 100px !important;padding-top: 80px !important;padding-bottom: 40px !important;background-color: #2b2b2b !important;}”][vc_row][vc_column width=”1/3″][vc_single_image image=”87″ img_size=”full”][/vc_column][vc_column width=”1/3″][vc_single_image image=”88″ img_size=”full”][/vc_column][vc_column width=”1/3″][vc_single_image image=”89″ img_size=”full”][/vc_column][/vc_row][/vc_section][vc_row][vc_column width=”1/4″][vc_column_text]
Promotion
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Goodies have good
With the creation of the album and its graphic universe, the campaign was organized around paid social media and RP. With the album a magnificent vinyl, collector’s item, was published as well as thousands of t-shirts and posters for each of the group’s 9,000 employees.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1629190983621{margin-top: 50px !important;}”][vc_column width=”1/6″][/vc_column][vc_column width=”2/3″][vc_column_text el_class=”filter-heading”]
Several Instagram filters have been developed to accompany the release of the album.
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Promotion
Goodies have good
- The number of unique monthly visitors increased from 50K to 2 Million in January 2019
- The visit time increased sharply from less than 2 min to almost 3 minutes on average.
- Bounce rate dropped 23%
- Best repeat rate in our target 18/35 year olds.
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BRANDING
50 shades of UGC on Instagram.
With more than 2 million signatures, the Case of the Century to sue the State for climate action was found overnight with high visibility, without a communication plan being established over time. How to bring the movement to life beyond its radiance?[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
CHALLENGE
Transform a political fight into a citizen fight.
The contents have been designed for their accessibility. The affair, very legal, can slow down at first, hence the interest to have the most attractive and accessible matter possible. Infographics, snack-content video, explanatory post … everything is reinforced by an eye-catching editorial line and a pop DA that makes you want to know more.[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/3″][vc_column_text]
CREATIVE IDEA
Simplify to bring together
The contents have been designed for their accessibility. The affair, very legal, can slow down at first, hence the interest to have the most attractive and accessible matter possible. Infographics, snack-content video, explanatory post … everything is reinforced by an eye-catching editorial line and a pop DA that makes you want to know more.[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”black” css=”.vc_custom_1629192750770{margin-top: 80px !important;margin-bottom: 100px !important;}”][/vc_column][/vc_row][vc_row content_placement=”middle”][vc_column width=”1/2″][vc_column_text el_class=”filter-heading”]
Video formats are also present to strengthen brand storytelling.
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