V-Power: Making V-Power the No.1 Choice for our consumers

Situation & Challenge

Shell wanted to development its category for V-Power by increasing its reason to believe

Shell wanted their consumer to choose V-Power over regular fuel. The challenge was convince the consumers that a premium oil would protect their car from gunk & erosion.

Strategy

We decide to educate the consumer by challenging the current mindset & generating trail by incentive

Educating the consumer was the best solution as our research found out that the key influencers for their choice of fuel were mechanics, car enthusiasts, and family/peers who didn't really understand the key benefits of the product.

social media / Brand content

Facebook to create awareness & amplifying reach

social media / Brand content

Generating Trial with an incentive of a Lifetime.

social media / Brand content

Facebook to create awareness and amplifying reach

social media / Brand content

Facebook to create awareness and amplifying reach

social media / Brand content

Facebook to create awareness and amplifying reach

social media / Brand content

Facebook to create awareness and amplifying reach

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