Lux Style Awards 2019 Curated Coverage
Situation & Challenge
Making noise that is the loudest amidst the award show season
An amplification strategy that followed day-by-day developments as the LSA approached closer. From celebrity looks and styling to backstage rehearsals to even airport looks, designer meet-ups, and jury sessions were all knitted together to form the perfect narrative prepping the audience for the big climax! The show itself.
Strategy
A dedicated team for more responsiveness & agility during the show
With one of the largest digital coverage teams ever to be deployed for LSA, this years show was truly digitally led. From the foyer area to the super exciting Glambot, to BTS action to fun celebrity interviews and call outs right from the auditorium itself; the team ensured digitally relevant content was not only recorded & curated, but also edited and published within a matter of minutes and hours.
CREATIVE IDEA
Curating content and the storyline for the consumers not present at the show
From fun celebrity interviews to VIP Access backstage and celebrities to the grand DOOR to LSA, our digital execution ensured that audiences at home, in shopping malls, and on the ground were all connected to the live show and had access to exclusive footage not only throughout the show but also all events leading up to it.
social media / film & video
Engage the community
with social media posting.
SOCIAL MEDIA / FILM & VIDEO
Dedicated team to curate content by
consumer listening & data mining
SOCIAL MEDIA / FILM & VIDEO
Glambot shoot on the event day
