Red Bull Sound Clash POP vs. ROCK.

Situation & Challenge

Redbull wanted to take over the music enthusiasts by storm with Redbull Sound Clash

Redbull wanted to launch their Redbull Sound clash platform with a bang. They wanted Sound Clash to be exciting and full of talkability for the millennials.


A PR stunt that sparked rock vs pop conversation on Twitter setting a stage to the event.

We wanted the event to be viral by creating FOMO for the millennials. We wanted to create a PR Stunt that would leave the audiences wanting for more. Let there be fan wars!

 influencers marketing

Let there be fan wars.

It all started with Xulfi’s Interview

That sparked a whole debate & people weren’t coming slow.

Until the two legends got into the conversation which broke the twitter.

 Social media / brand content

Announcing Red Bull Sound clash where the king of rock & the pop sensation will clash for their fans.


Social media to create further pre-hype.