V-Power: Making V-Power the No.1 Choice for our consumers
Situation & Challenge
Shell wanted to development its category for V-Power by
increasing its reason to believe
Shell wanted their consumer to choose V-Power over regular fuel. The challenge was convince the consumers that a premium oil would protect their car from gunk & erosion.
Strategy
We decide to educate the consumer by challenging the
current mindset & generating trail by incentive
Educating the consumer was the best solution as our research found out that the key influencers for their choice of fuel were mechanics, car enthusiasts, and family/peers who didn't really understand the key benefits of the product.
social media / Brand content
Facebook to create awareness
& amplifying reach
social media / Brand content
Generating Trial with an incentive
of a Lifetime.
social media / Brand content
Facebook to create awareness and
amplifying reach
social media / Brand content
Facebook to create awareness and
amplifying reach
social media / Brand content
Facebook to create awareness and
amplifying reach
social media / Brand content
Facebook to create awareness and
amplifying reach
